Why Integrated Communications is the Future of PR

Why Integrated Communications is the Future of PR

Integrated communications are the harmonious work of public relations branches as a singular unit. Communications, marketing, social media, and digital marketing are four major segments of PR that should be working cohesively as a team. Although they are each...
How to Say “I’m Sorry”

How to Say “I’m Sorry”

An apology is one of the strongest forms of human communication. When conveyed professionally, sincerely, and honestly, apologizing is the most important thing to know how to do as a person. Often, people give spineless versions of an apology because they fail to...
The WHO In the Pitch

The WHO In the Pitch

When reaching out to someone in the media, it is crucial to understand WHO you are writing to. Journalists, influencers, directors, and TV personalities often share names with regular people, and their contact information can be incredibly similar. Before blindly...